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There are 3.7 billion people using email all over the world. Email is an official medium to have business communication and transactions. You can build your customer base using this tool with the right marketing techniques. About 82% of B2B and B2C companies use email marketing to promote their business. But unfortunately, 34% of consumers mark marketing emails as spam. Therefore, it is important that you use the right tools and techniques to catch your audiences’ eyes and convert them into your customers.
Everything from content and design to size and personalized campaigns makes a difference in how your emails are perceived by the users. You can track your performance by experimenting with all these and ultimately optimize every factor to increase your subscriber’s list.
A close eye on the demographic and gender can help increase your email clicks by 50%. What are the other factors that make for successful email marketing campaigns? Well, there’s content, segmenting the audience, hitting the users at the right time, and tracking and analyzing metrics like CTR.
Content engages a user and leads to increased brand recognition. Even the subject lines make a huge difference. 33% of recipients click on a mail based on its subject line. And with its length being somewhere between 6-10 words, it increases the chances of a click rate by 20%. You should test different subject lines and see how they perform amongst your audience.
Mails including images are more engaging – almost 82% more customer engagement. Using vibrant colors, split layouts, and consistent font styles catch more eyes. Padding and white space make for a more professional look and relays how seriously you take your brand, product, and your customers.
Keeping up with the latest trends can help you stay in front. GIFs, for example, are the new hot topic and you shouldn’t shy away from using it. Video email infographics or just infographics in general instead of images are always a fun way to interact with your users. Try to highlight important things like the link to your webpage, and easy to click buttons.
KNOW WHAT TYPE OF EMAILS YOUR CUSTOMER LIKE!
Some customers respond more to transactional emails while some like personalized emails. Targeted personalization, according to 74% of marketers, increases customer engagement. Personalized emails increase click-through rate by almost 14% and customer conversions by 10%. Add that personal touch and build an emotional connection with your audience.
If you give a solution to some common problems your users may face on a regular basis, it will help increase reliability. Or you can build credibility by sending testimonials from your past customers. Try different forms of emails, some filled with images, some in the form of a blog, or a transactional email offering a surprise box. Amazon and Flipkart send several in terms of coupons and sale offer regularly to their customers.
Resending email or an entire campaign is usually discouraged. However, you might do it with some really vital mails. But things, like changing the subject line or updating information with the latest data, can make it more effective than repetitive.
HOW EMAIL MARKETING WORKS?
For Email Marketing, we work based on a development process that helps us deliver on time and keep you in the loop. The workflow is as follows –
- We start with extensive research and planning. Understanding your company, its requirements, and your target audience in-depth.
- We then begin with designing the email campaigns on paper. We create the most effective and sophisticated designs. We use the right mix of keywords, catchy subject lines, high-quality images, crisp content, and links to get the most effective email.
- We then send a detailed report to you that includes campaign information along with the demographic you should focus on, the time you should put out emails, frequency of sending the emails, and the right tools to use.
- After getting confirmation, we design the emails and newsletters on the system.
- All this is done on a strict timeline so as to make delivery on time.
We analyze the implemented strategies and keep you in the middle of the process from start till end.
Mobile emails and responsive design
Internet usage has largely shifted to mobile devices. 53% of emails are read on mobile devices. Having a responsive design and making your emails compatible with a variety of devices will go on to increase your effectiveness. If you are using a newsletter design, make sure it is mobile-friendly.
Subscribe to your own newsletter every now and then to ensure that the whole process is easy and fun for your users. If you find any loopholes, correct them. Be brief and relevant, promote but don’t overdo it. Follow a central theme for your email.
Ease of use also includes making unsubscribing easy. Give your customers an option to choose whether they want to read your newsletter or not. Also, try to send emails only to your subscribers!
Emails have a high conversion rate. You are 6 times more likely to get a click on an email than a tweet. Also, you are 40 times more likely to get customers than from a post on Facebook or Twitter. There are certain metrics that help you monitor your email campaigns.
List growth – Monitoring if you get new subscribers or if users are unsubscribing to your emails is a huge indicator of the content you are sending and how it is being received. You have to be patient but this number can help you optimize your email marketing campaigns.
Conversions – Knowing how many subscribers actually turn into customers is also a great way of optimizing your mail campaigns
ROI – Return on Investment. You can measure this by keeping an eye on conversions. Knowing how much you invest in sending out an email newsletter against acquiring a new subscriber or a new customer gives you your ROI.
Click-through rate – CTR is knowing how many clicks you get and from what demographic are you getting the most response. You can determine the best time and audience based on where your emails are getting the most traction from.
Segmenting your audience based on their behavior or geography is another helpful way to send the right and personalized content. It also makes sending targeted transactional emails more effective.
The right timing and the right audience
Got a new subscriber? Don’t wait up, send a welcome email immediately. It shows your excitement and willingness to serve the user. Setting up an automated email campaign can help you take care of things like this. 58% of companies use automation software to send out their email campaigns. Just made a sale? Send a thank you mail to your customer and offer them some discount on the next purchase – Yes, a transactional mail will do wonders for you.
It’s about getting the timing right. Do you know Saturday has the highest click-through rate (CTR) and so does 6 AM? The right timing can differ based on your audience. Targeting home-makers? The afternoon in the middle of the week may be the best time to reach out to them. You have to find the right permutation and combination of timings to get the maximum CTR and customer leads.
Run shorter campaigns and monitor the results of each campaign. Try different things in different campaigns to give a variety of options to your customers and get to know them better.
BEST EMAIL MARKETING TECHNIQUES FOR YOUR BUSINESS
Our dedicated team works rigorously to bring the best solutions to the table which are fully customized and are in line with your firm’s mission and vision. Some of the services we provide in email marketing are as follows –
Extensive research – We do meticulous research on any past email campaigns you might have implemented along with your organization’s requirements. It also includes getting to know your market and your targeted audience. We give a detailed report including all our findings and the best campaign solutions with keywords you should focus on.
Automating campaigns – We also automate campaigns for you, which can allow you to customize the content as and when you wish to.
Designing your newsletter and email – Using the research, we design emails and newsletters using the best tools. Our team uses images, concise content, links, and all relevant information to design these mails. We also come up with a series of campaigns to be implemented on a regular basis.
Segmenting your audience – We help you segment your audience and form campaigns based on these divisions.
Personalized emails and campaigns – Other than usual emails and newsletters, we design personalized emails focusing on a particular location or demographic. We design any form of email you might be interested in and do a thorough spam analysis before sending out any emails.
Track, analyze, adjust – We analyze the email campaigns and send regular reports to you with all important metrics that can help you focus more on your customers and product. We also adjust emails based on these factors.
Frequently Asked Questions
How do I know that the email marketing campaigns are working?
We give regular updates to our clients. You can also monitor the improvements by increased traffic, more leads, better recognition, and such metrics.
I only want to engage in one campaign as opposed to a series of it, can you do that?
Yes, you can opt for one email campaign only. It depends on your requirements completely.
How do I get in touch?
You can mail us at email@example.com and we will get back to you within 48 hours.
I want to engage in other graphic design, is it possible?
We provide Graphic design services too. It is not a part of our email marketing service. Check out Graphic Design Management for more information.
How long will it take for the changes to reflect?
The whole process is a journey. We can’t work magic for you in 1 day. It will take at least 4-6 weeks for you to feel the difference.
I have more questions; can I get a consult?
Yes, you may mail us your questions at firstname.lastname@example.org or you can schedule a call by requesting the same In the mail. We look forward to hearing from you.